Lisa's Story
We’ve all tried those bars in the nutrition aisle of the grocery store. “Chalky” and “cardboard” are two words that come to mind. MyGoToBars owner Lisa Fiero is on a mission to make healthy post-workout snacks that actually taste delicious. After a successful career as a healthcare professional, she spent years taking on care of a beloved family member. When they passed, she found time on her hands and an urge to get healthy herself. “I went back to the gym, yoga, my bike. I love all that stuff,” she says. “But I realized that every time I left the gym, there was nothing I wanted to eat. So, I started messing around in the kitchen.”
Lisa’s love of baking began at an early age. She grew up in a big family on a farm with an entrepreneurial dad and a capable, adventurous mom who could carry out the ideas. So, Lisa needed make herself helpful to the family and found keeping the cookie jar full her mission. This wasn’t always easy!
In addition to a family history of baking, Lisa graduated from culinary school at Johnson & Wales, but life pushed her further into her career in healthcare. While her job fueled her passion for travel and her need for community connection, she continued to cultivate her love of baked goods. Wherever in the world she landed, she would stop at a local bakery. MyGoToBars is a full-circle embrace of Lisa’s interest in food, healthy living, and creativity.
For Lisa, the perfect bar must have two things: flavor and nutrition. She went through twelve months of recipe testing to get both right. With flavors like Almond Dark Cherry and Peanut Butter Dark Chocolate, MyGoToBars provides an ideal mix of macronutrients (carbohydrates, protein and fats) while using only the highest quality ingredients. And they’re baked–a bonus that adds crunch and feels a bit more indulgent. For Lisa, there’s a balance between healthy living and treating yourself. “I make the bars for people like me who are active and focused on nutrition,” she says. “But I do that about 80% of the time and the other 20% of the time I want to be out and experiencing the world and I don’t want to waste my time or money on good-for-me foods unless they taste good!”
The Bar Story
The inspiration for our whole food energy bars came from going to the gym! Have you ever gone to the gym in the winter and all they had to offer for a post work-out snack was an icy shake? Or maybe an energy bar that had enhanced protein and sweetener substitutions that left it lacking in taste? Lisa was looking for a snack bar without unnecessary added ingredients, that she could take on-the-go, and that actually tasted good and didn't leave her guessing what was in it or what the weird taste was from.
So, equipped with a rich family history, her own expertise, and her always there joy of baking, she set out to create what she needed.
With her background in healthcare, the nutrition of the bars was extremely important. She knew she wanted to use organic, real food ingredients and sustainable practices. Her willing audience was there again for her to taste test as she perfected her recipes over a year's time.
Food Philosophy
Lisa believes that food is beautiful, and it's not just fuel for the body, it should taste amazing! That's why we have spent so much time making sure our recipes are perfect - perfectly tasty and nutritious.
what people are saying....
"These are my absolute favorite energy bars. They aren't too sweet, but packed with flavor. I'm steering clear of wheat, getting in my fiber, good fats, and protein, but it feels like I'm eating a dessert! My favorite with morning coffee or afternoon snack."
- K. Meuse
"Can't believe how good they taste"
- CQS Osterville
"Hard to decide which flavor I like better"
- JC Centerville
"They're so healthy and no preservatives!"
- KG Wilbraham
"OK, couldn't wait until tomorrow, ate half the almond dark cherry bar. Oh so good, thank you! Tomorrow the peanut butter bar."
"Fantastic bars. Love them!! Nice to meet you Lisa!"
- Susie, Bill & Bruno
"I tried one of your bars after our run this morning. It was awesome! Tasted great and sat well after the run."
- Scott W.
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